WHY 50 CHALLENGES?

Siobhan's Journey and Our Inspiration

Mother, writer, business woman, avid walker and evangelical mid-life runner, Siobhan came up with the idea of 50 Challenges after emerging from what she calls the 'Foul Forties' stronger, physically and mentally, than at any other time of her life. 

For a while, it was no more than a personal ambition, until she realised that her friends and peers were either in the same place, or in need of a new definition and identity for the next chapter of their lives. 

Realising that the previous role models for what it is to be 50 no longer fit, Siobhan came up with 50 Challenges to create a new blueprint for mid and later life - when the best decades are still to come.