50 Challenges is about approaching the big 50 – or 60 or 70 – and saying ‘Bring it on!’
It’s about taking yourself outside of your comfort zone, daring to take risks and redefining yourself to achieve more than you ever thought was possible.
It’s about having vision, clarity and purpose – and the time to apply them.
It’s about celebrating all that we are – and all that we aim to be over the next decades.
Our definitions of mid and later life have changed. Today, so many of us say that we feel stronger, more confident and more enthusiastic about the future than ever before. For others, approaching mid-life requires redefining ourselves positively at a time of big life changes.
50 Challenges is about creating a new blueprint for mid and later life.
Our 20s, 30s and 40s are taken up with careers and children. Our 50s are when we regain time for ourselves – when we have the time to invest in ourselves physically and mentally, whether that’s through hobbies, friendships, study or travel.
50 Challenges is about celebrating our time.
By the time you get to your 50s, you know that life doesn’t always go to plan. You know there are rough times and tough times. And you know that you need to make time for the positive, create opportunities to enjoy, build memories to last.
50 Challenges is about making your todays a celebration.
We want you to join us in taking on your own 50 Challenges. There is no prescription as to what they are: everyone’s 50 Challenges will be unique. You may want to attempt an endurance event, or you may want to get a poem published.
50 Challenges is about pushing your own boundaries.
The aim with 50 Challenges is to complete 50 Challenges across your 50s (or 60 during your 60s, or 70 during your 70s). This isn’t a mad dash for a year – it’s taking your time to achieve real challenges and ambitions.
50 Challenges is about celebrating the whole decade.
We want 50 Challenges to be a global community of people challenging themselves and celebrating their achievements together. As it grows, we’ll be creating the ability for you to post and share your challenges here. But in the meantime, you can join our community on Facebook.
50 Challenges is about achieving, encouraging and celebrating together.
Ideas and updates
From exercise plans to eating well
Who’s taking part and why – stories to inspire you
Your 50, 60 or 70 challenges can be whatever you want them to be – but we’ve got some great ideas to get you started.
Share your challenge story, suggestions and inspiration